We know Yuksek's Partyfine label is known for seeking out party music and they've done it again as Birds of Paradise are singing, 'Hey Ubaruh!
Not even a hint that Ubaruh on the label's , 'Vol. VII Universalismo' (see review HERE) compilation but equally, there's links to their other release this year, Old Sedan's 'With Love My Dear' (see review HERE) as oddball-dance-post- synth-pop Talc in a peak time electro-disco groove; 'It's A Dream 4 So Long'.
But hang-on, this is the Brazilian end of the "boundary pushing" dancefloor as the duo partnership between São Paulo producer Phillipi Alves (Fatnotronic / DEEWEE) and multi instrumentalist Emmo Martins (Monterno / Bamba Music) annouce themselves as Ubaruh (Note; apparently 'O Barulho' means the Noise - did you see what they did there?)
Ad "the Noise" in this case is 11 tracks of 'Hey Ubaruh!' that synths and guitars weaves a psych-fusion of Balearic yatch rock-pop disco; even Barry White/Demis Roussos vocals of, " Love You" (on 'Vem Com Ubaruh' - which is exacly what we were saying the other day of having more fun in dance music).
Definitely "unafraid to experiment". Is it too cheeky to name a track of their's 'Marvin Gaye'? Apparenlty, not. In fact, if you don't get the closing track, 'Ubaruh Theme' with all it's micro references from The Doors, Afrobeat, Can, King Tubby and more, you're not going to get the rest of the preceeding album.
So whilst I dream of a full 12" disco-mix of the title track, can I hear Yello/Cuban Brothers in 'Pinche Funky Music'?
Remember Partyfine's aim, "just good music for a better world" - 'Hey Ubaruh!' is just that.
BUY LINK / PRE-ORDER: https://partyfine-ubaruh.bfan.link/hey-ubaruh
Artist: Ubaruh
Title: Hey Ubaruh!
Release date: 5th June, 2026
Label: Partyfine
Cat. No: TBC
Format: Digital / Bandcamp
